Photo Shoot for Ray-Babe™ Sunglasses

12:33:00 PM


I took these photos for my final project in my Public Relations class, where I was chose to revamp the women's sunglasses at Ray-Ban and call the line Ray-Babe™.  The goal was to create a more feminine identity in the brand with better fitting, more flattering styles for women, departing from their current unisex reputation.  The launch party would be held on the Santa Monica Pier in California.  I planned the event, made a "goody bag", wrote a press-release, and took these editorial shots.  Thanks to my friend, Hattie, for being my gorgeous model.   
I think the close-up is my favorite :)  Which is yours?
XOXO,
Dylan

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